PROGRAMS

Games

Games are sweepstakes that employ the use of some type of tangible device
to draw attention and have a call to action.

The primary benefits of games are:

They’re fun!
Relatively inexpensive Easy to distribute!

An increased interest in promotional games delivered through the Internet and by cell phone has been the latest growing trend. Sponsors can keep costs down — and customers entertained — by bringing games to the Web. It is a very cost-effective way to reach more people wherever they are, either at home or at work, because it’s all done digitally.

This helps to improve both execution and reporting. On-pack codes have become a popular driver to get consumers online or phoning.Promotional Games also give the added benefit of giving everyone that plays some type of prize in the form of a coupon or savings on a future purchase.

This is a great way to increase trial of new products or to drive incremental traffic to a retail location or website. The following is a list of standard game tactics in the promotional industry, both online and off-line, that can be used to achieve a variety of objectives:

OBJTIVES:

Instant Win
Scratch'n Win
Match'n Win
Collect & Win
Peel & Win
Match to Win
Scramble Devices
Filters/Decoders
Pull-Tabs
Break-Aparts

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